How to grow customers through an online presence

In this era of digitization, the importance of an online presence in business can never be overemphasized. The reason is that there are billions of internet users in the world while business compete for them. According to reports, there are currently an estimated 2.77 billion social media users in the world. Just imagine the number of sales your business would generate by targeting a small fraction of that population. Well, many businesses are aware of the benefits of growing customers through an online presence, but they do not know how to go about it. This article, however, focuses on the tips on growing a large customer base through an online presence.

1) Create a mobile-friendly website

If you intend to grow customers through an online presence, then you must ensure that your business has a mobile-friendly website. Customers are likely to do online searches from their mobile devices rather than from a desktop or a laptop. It is apparent that with a mobile-friendly and visually appealing business website, potential clients will easily locate you. That being said, it is imperative to always test your website with a mobile-friendly tool. This also helps you to understand how Google searches see your pages.

2) Incorporate a blog to your website

Another strategy of growing customers through an online presence is by incorporating a blog to your website. Content is currently king, so you must ensure that you constantly update your blog with exciting content to attract potential clients. The goal is to attract as much traffic as possible to your blog so that you can eventually convert most of these blog visitors into your clients.

3) Improve Search Engine optimization

Nowadays, SEO (search engine optimization) is an integral part of online marketing. The goal of SEO is indeed to make your website rank high in Google as well as in the other search engines. However, you need specific tactics when building local SEO to attract clients. One such tactics is to use the right keywords so that your website ranks in the top three results of your products or services. Once you successfully rank higher than your competitors, you would not only improve your online presence, but you would also generate new inquiries for your business.

4) Be active on social media

The number of social media users today are estimated at 2.77 billion. If you want to grow your customers through an online presence, you must be ready to make great use of all the social media platforms. This includes Instagram, Facebook, YouTube, Twitter, and LinkedIn, etc. A major tip of using these platforms effectively is to always update your page with fresh, yet exciting content. It is also imperative to make your social media pages engaging by interacting with your followers. For instance, by always responding to comments from clients, you would be making your business more accessible to a larger audience. And of course, accessibility builds trust.

5) Get your business listed on popular directory sites

Listing your business on popular directory sites will equally help you grow more customers. There are many directories out there for different industries, and it will do your business a whole lot of good if you ensure that it’s accurately listed on the most popular directories in your niche.

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